An article in today’s Collegian would be of great interest to gamers and internet marketers at Penn State. The recent Tiger Woods Jesus Shot viral video originated from our very own campus at the Beta Sigma Beta frat house.

The Tiger Woods Jesus Shot video recently gained top level attention among social media websites like Digg and reddit, and I happened to stumble across it as well last month. This video is another funny “ownage” video, but it also shows how a huge company like EA can exercise aikido-like marketing techniques to elegantly reverse potentially bad press into overwhelmingly awesome PR.

Here’s film student Bryan Levi’s original post to YouTube about the “walk on water” glitch in PGA Tour 08:

Followed by EA’s official response to Bryan Levi’s video:

What an amazing example of viral marketing.

Tags: gaming, marketing

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