Penn State University had a remarkably successful performance in the first ever Google Online Marketing Challenge this year. In addition to Team Big Click winning 1st place in the Americas Region, Team Intangibles and Team D marked their territories as semi-finalists! Plans for the Challenge 2009 are already in the works, and this time due to an overwhelming demand the IST 402 course for participating in the Challenge will ...

The five Penn State teams participating in the first annual Google Online Marketing Challenge welcomed the end of the event with a celebratory dinner at Indian Pavilion. The Google Online Marketing Challenge is an international academic competition based on the Google Adwords platform. Led by Dr. Jim Jansen, the teams at Penn State designed and managed Google Adwords campaigns for three weeks for selected clients. The client list included ...