IST Building

Google Online Marketing Challenge 2008 Wrap-Up

The five Penn State teams participating in the first annual Google Online Marketing Challenge welcomed the end of the event with a celebratory dinner at Indian Pavilion. The Google Online Marketing Challenge is an international academic competition based on the Google Adwords platform. Led by Dr. Jim Jansen, the teams at Penn State designed and managed Google Adwords campaigns for three weeks for selected clients. The client list included ...

IST Researcher Slashdotted for #3 Coolest IT Project

IST Associate Professor Jim Jansen is making big headlines in tech news. He was quoted in a recent article titled "25 leading-edge IT research projects" which was then linked from Slashdot. This article shows a glimpse into the future of IT by listing 25 amazing university research projects being conducted worldwide. Danielle Booth (Senior, IST) is a co-researcher on this project. Dr. Jansen and Booth are working on technology that, ...

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